Ford Sterling's 3 syllables (1 + 2) hit the Hollywood sweet spot.
Ford's 1 beat vs. Sterling's 2 create a natural cinematic snap.
Ford Sterling's softer consonants cost it screen presence.
Ford Sterling misses the alliteration hook that makes names stick.
Ford (4 letters) and Sterling (8) have a slight length mismatch, but it reads fine on screen.
Ford Sterling's sounds flow naturally in English — easy to say and remember.
Ford Sterling has decent vowel richness, but stronger A and O sounds would lift it.