Florence Rockwell's 4 syllables (2 + 2) hit the Hollywood sweet spot.
Florence's 2 beats vs. Rockwell's 2 create a natural cinematic snap.
Florence Rockwell's softer consonants cost it screen presence.
Florence Rockwell misses the alliteration hook that makes names stick.
Florence (8 letters) and Rockwell (8) are balanced in length — clean on any poster or marquee.
Florence Rockwell has mostly familiar phonemes with a few tricky patterns.
Florence Rockwell has decent vowel richness, but stronger A and O sounds would lift it.