James Morrison's 4 syllables (1 + 3) hit the Hollywood sweet spot.
James and Morrison have a workable rhythm — close to the perfect punch.
James Morrison's softer consonants cost it screen presence.
James Morrison misses the alliteration hook that makes names stick.
James (5 letters) and Morrison (8) have a slight length mismatch, but it reads fine on screen.
James Morrison's uncommon phonemes make it harder for audiences to latch on.
James Morrison's open vowels roll off the tongue — warm and screen-ready.